The Art of Effective Evaluation

This week Joseph Joel Sherman delivered the The Art of Effective Evaluation, a 90 minute workshop form Toastmasters “Success Leadership Series  to an interactive group at Chapel Hill Toastmasters. Below you will find key points form the manual, articles for further reading, and speeches on evaluating.

Special Thanks to:

Patrick Curley helped me frame the speech for our club. I am grateful for his support.

Owen Dodge gave an insightful ice-breaker speech “When Pigs Fly.” Pamela McCall provided the first evaluation of Owne’s speech.

Joy Falk, grammarian and seasoned toastmaster who enlightened us with her experience

Zhaowei Hua, timer, helped keep me on schedule during the 18 segments of the project, and provide piratical suggestions for correlating the speech segments, and transitions with timing.

Jennifer Conaway, general evaluator and insightful participant.

Our members and guests who participated in the program. I structured the program according to the liberation pedagogy of Paulo Freire, who saw the teacher/student dynamic ideally as an interactive dialog where everyone contributes and learns simultaneously. Thus, audience participation was at the core of this program.

Key Points from The Art of Effective Evaluation

The purpose of evaluations is to develop ourselves as speakers.

The three roles of an evaluator are: Motivator – support the speaker’s desire for improvement Facilitator – show the speaker how to improvement Counselor – help someone overcome their fears How well does our club evaluate?

Where are we doing well?  1)Many members stressed that we are supportive and friendly 2)We generally give 2-3 specific points that the speaker can use to improve the speech

How can we improve? 1)Evaluating to the speech objectives 2)Discuss the speech with the speaker before the meeting Self-esteem is how we feel about ourselves. Developing as a speaker can have a variety of benefits to support self-esteem.

Methods for effective evaluations:

“Tell and Sell” – The evaluator talks and speaker listens. This is the most common form.

“Tell and Listen” – The evaluator talks and the speaker responds to feedback

“Problem Solving” – The evaluator guides the speaker toward meeting their own evaluation and path towards improvement. This can be done after a meeting where the evaluator and speaker have more time to discuss.

Ten behaviors of an effective evaluator

1)Show you care

2)target your evaluation to the speaker

3)focus on speech objectives (highlighted in the blue margin on most manuals)

4)listen actively

5)personalize your language: consider the difference between “I felt you moved your arms often, perhaps in the future we can use gestures in a targeted way. Consider practicing your speech in front of a mirror to see how your body speaks”’ “You move those arms up and down like a circus clown doing the chicken dance on the 4th of July.

6)give positive reinforcement


8)evaluate a behavior not the person 9)nourish self-esteem

10)show the speaker how to improve

Articles for Further Reading:

BRYANT PERGERSON – 4 Secrets to Great Evaluations

The Good, the Bad and the Ugly: How speech evaluations can help – or hurt.

Good.aspx Assessing Your Evaluations Maximize the help, and minimize the hurt.

The 3 Rs of Evaluating: Review, Reward and Respond Evaluations are the life blood of Toastmasters meetings. Here’s how to do them right.

Speeches to deliver:

A great way to learn about delivering evaluations is giving a speech or project around evaluations. Many manual speeches can be focused on evaluations, including “speaking to inform” and “speeches for management” among others. Speeches form the Competent Communicator manual can also be applied and personalized with their own focuses.

Evaluate to Motivate “Part of The Successful Club Series.  Give an evaluation that benefits the speaker and the audience! Includes an outline and a PowerPoint presentation. Applies to Advanced Leader Bronze. Presentation” Time: 10-15 minutes.

The Art of Effective Evaluation, from Success leadership Series, applies to Advanced Communicator Gold, 90 to 120 minutes.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: